{"id":4551,"date":"2016-10-05T13:26:46","date_gmt":"2016-10-05T16:26:46","guid":{"rendered":"http:\/\/blog.opovo.com.br\/homemetc\/?p=4551"},"modified":"2016-10-05T13:26:46","modified_gmt":"2016-10-05T16:26:46","slug":"e-esse-capacete-do-cabelo-de-lego-amamos-queremos-sim","status":"publish","type":"post","link":"https:\/\/blogs.opovo.com.br\/homemetc\/2016\/10\/05\/e-esse-capacete-do-cabelo-de-lego-amamos-queremos-sim\/","title":{"rendered":"E esse capacete do cabelo de LEGO? Amamos? Queremos? Sim!"},"content":{"rendered":"<p style=\"text-align: justify\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-4558\" src=\"https:\/\/blogs.opovo.com.br\/homemetc\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"http:\/\/blog.opovo.com.br\/homemetc\/wp-content\/uploads\/sites\/63\/2016\/10\/lego-hair-bike-helmet-simon-higby-clara-prior-moef-20-624x315.jpg\" alt=\"lego-hair-bike-helmet-simon-higby-clara-prior-moef-20\" width=\"100%\" height=\"278\" \/><\/p>\n<p style=\"text-align: justify\">Os respons\u00e1veis por esse ato criativo s\u00e3o <strong>Simon Higby<\/strong> e <strong>Clara Prioi<\/strong>, dois funcion\u00e1rios da ag\u00eancia de publicidade\u00a0<em>DDB.<\/em>\u00a0Eles criaram o capacete ideal para os ciclistas que s\u00e3o preocupados com a est\u00e9tica al\u00e9m da seguran\u00e7a. Voc\u00eas sabiam\u00a0que 44% das crian\u00e7as n\u00e3o usam capacete ao andar de bicicleta? Pois \u00e9, tendo esses dados como ponto de partida, a ag\u00eancia resolveu surgir com um design atrativo como tentativa de entusiasmar as crian\u00e7as a n\u00e3o deixarem o capacete de lado na hora de padalar.<\/p>\n<p style=\"text-align: justify\">O projeto faz parte da tese de MBA de <strong>Simon Higby<\/strong>, e a ideia acabou ajudando a empresa <em>MOEF<\/em> a criar um prot\u00f3tipo no ano passado.<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4552\" src=\"https:\/\/blogs.opovo.com.br\/homemetc\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"http:\/\/blog.opovo.com.br\/homemetc\/wp-content\/uploads\/sites\/63\/2016\/10\/lego-hair-bike-helmet-simon-higby-clara-prior-moef-4-624x315.jpg\" alt=\"lego-hair-bike-helmet-simon-higby-clara-prior-moef-4\" width=\"550\" height=\"278\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4553\" src=\"https:\/\/blogs.opovo.com.br\/homemetc\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"http:\/\/blog.opovo.com.br\/homemetc\/wp-content\/uploads\/sites\/63\/2016\/10\/lego-hair-bike-helmet-simon-higby-clara-prior-moef-6-624x315.jpg\" alt=\"lego-hair-bike-helmet-simon-higby-clara-prior-moef-6\" width=\"550\" height=\"278\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4554\" src=\"https:\/\/blogs.opovo.com.br\/homemetc\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"http:\/\/blog.opovo.com.br\/homemetc\/wp-content\/uploads\/sites\/63\/2016\/10\/lego-hair-bike-helmet-simon-higby-clara-prior-moef-8-624x315.jpg\" alt=\"lego-hair-bike-helmet-simon-higby-clara-prior-moef-8\" width=\"550\" height=\"278\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4555\" src=\"https:\/\/blogs.opovo.com.br\/homemetc\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"http:\/\/blog.opovo.com.br\/homemetc\/wp-content\/uploads\/sites\/63\/2016\/10\/lego-hair-bike-helmet-simon-higby-clara-prior-moef-10-624x315.jpg\" alt=\"lego-hair-bike-helmet-simon-higby-clara-prior-moef-10\" width=\"550\" height=\"278\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4556\" src=\"https:\/\/blogs.opovo.com.br\/homemetc\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"http:\/\/blog.opovo.com.br\/homemetc\/wp-content\/uploads\/sites\/63\/2016\/10\/lego-hair-bike-helmet-simon-higby-clara-prior-moef-16-624x409.jpg\" alt=\"lego-hair-bike-helmet-simon-higby-clara-prior-moef-16\" width=\"550\" height=\"360\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os respons\u00e1veis por esse ato criativo s\u00e3o Simon Higby e Clara Prioi, dois funcion\u00e1rios da ag\u00eancia de publicidade\u00a0DDB.\u00a0Eles criaram o capacete ideal para os ciclistas&#8230;<\/p>\n","protected":false},"author":49,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,9,19,22],"tags":[410,481,673,1271],"class_list":["post-4551","post","type-post","status-publish","format-standard","hentry","category-arte","category-design","category-publicidade","category-tecnologia","tag-capacete","tag-ciclismo","tag-design","tag-lego"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.opovo.com.br\/homemetc\/wp-json\/wp\/v2\/posts\/4551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.opovo.com.br\/homemetc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.opovo.com.br\/homemetc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/homemetc\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/homemetc\/wp-json\/wp\/v2\/comments?post=4551"}],"version-history":[{"count":0,"href":"https:\/\/blogs.opovo.com.br\/homemetc\/wp-json\/wp\/v2\/posts\/4551\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.opovo.com.br\/homemetc\/wp-json\/wp\/v2\/media?parent=4551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/homemetc\/wp-json\/wp\/v2\/categories?post=4551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/homemetc\/wp-json\/wp\/v2\/tags?post=4551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}