{"id":6840,"date":"2020-01-27T19:41:43","date_gmt":"2020-01-27T22:41:43","guid":{"rendered":"https:\/\/blogs.opovo.com.br\/homemetc\/?p=6840"},"modified":"2020-01-27T19:41:43","modified_gmt":"2020-01-27T22:41:43","slug":"irado-o-novo-video-da-heineken-reflete-sobre-rotulos-e-estereotipos","status":"publish","type":"post","link":"https:\/\/blogs.opovo.com.br\/homemetc\/2020\/01\/27\/irado-o-novo-video-da-heineken-reflete-sobre-rotulos-e-estereotipos\/","title":{"rendered":"IRADO! O NOVO V\u00cdDEO DA HEINEKEN\u00ae REFLETE SOBRE R\u00d3TULOS E ESTERE\u00d3TIPOS"},"content":{"rendered":"<div>Criada pela Publicis It\u00e1lia, campanha est\u00e1 no ar na TV aberta e fechada, redes sociais da marca, canais online e offline<\/p>\n<\/div>\n<div>\n<table border=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td><a><img decoding=\"async\" class=\"CToWUd a6T\" src=\"https:\/\/blogs.opovo.com.br\/homemetc\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/ci4.googleusercontent.com\/proxy\/l8AKEf1Lc0-C5PkQgP6bIR9nreDP0X3u-onWKOuHqcaYmt5JYtANhBeCLkpL20CnCP0EbCSsYg90BRiGXG1JomE8thjDVYSAjMgie6qGserDL2-bN5fPkCGjWNBtaIOdBetDi6w8oogaYNu9=s0-d-e1-ft#http:\/\/i-mpr.com\/newsystem\/data\/assets\/13061\/910\/176\/1762277442.jpeg?jiggle=1579711089959\" width=\"590\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div>Com o prop\u00f3sito de causar uma reflex\u00e3o de como r\u00f3tulos e estere\u00f3tipos est\u00e3o associados \u00e0s bebidas, a Heineken\u00ae apresenta &#8220;Cheers to All&#8221;, nova campanha global da marca, desenvolvida pela Publicis It\u00e1lia e que desde 15 de janeiro \u00e9 exibida na TV aberta e fechada, canais online, offline, e redes sociais da marca.<\/p>\n<\/div>\n<div>A campanha conta com filmes de 15 e 30 segundos, e que retratam pessoas em momentos de consumo em bares, clubes, jantares e happy hours, onde \u00e9 comum que as bebidas pedidas ao gar\u00e7om sejam entregues na ordem errada por conta dos r\u00f3tulos que est\u00e3o associados aos g\u00eaneros. Por meio de um tom divertido, o filme da Heineken\u00ae mostra uma nova perspectiva no qual cerveja e coquet\u00e9is n\u00e3o tem g\u00eanero, assim como o desejo das pessoas. Clique\u00a0<a href=\"https:\/\/yceansoussoisge.i-mpr.com\/link.php?code=bDpodHRwJTNBJTJGJTJGd3d3LnlvdXR1YmUuY29tJTJGd2F0Y2glM0Z2JTNENjhXSk9DQjF4ajQlMjZmZWF0dXJlJTNEeW91dHUuYmU6MTkxMTQzNjMyNjpkaWVnb2pncmVnb3Jpb0BnbWFpbC5jb206MzA1Mzlj\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/yceansoussoisge.i-mpr.com\/link.php?code%3DbDpodHRwJTNBJTJGJTJGd3d3LnlvdXR1YmUuY29tJTJGd2F0Y2glM0Z2JTNENjhXSk9DQjF4ajQlMjZmZWF0dXJlJTNEeW91dHUuYmU6MTkxMTQzNjMyNjpkaWVnb2pncmVnb3Jpb0BnbWFpbC5jb206MzA1Mzlj&amp;source=gmail&amp;ust=1580248747406000&amp;usg=AFQjCNFLA0YZA7nQBGLEpEZnbzDKqMIugg\">aqui\u00a0<\/a>para ver a campanha e\u00a0<a href=\"https:\/\/yceansoussoisge.i-mpr.com\/link.php?code=bDpodHRwJTNBJTJGJTJGZHJpdmUuZ29vZ2xlLmNvbSUyRmRyaXZlJTJGZm9sZGVycyUyRjFBV1pkcGZJU0tVMWZMQjJULVIyRE1GSzFIMlJHOG8wdSUzRnVzcCUzRHNoYXJpbmc6MTkxMTQzNjMyNjpkaWVnb2pncmVnb3Jpb0BnbWFpbC5jb206ODFiM2Y3\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/yceansoussoisge.i-mpr.com\/link.php?code%3DbDpodHRwJTNBJTJGJTJGZHJpdmUuZ29vZ2xlLmNvbSUyRmRyaXZlJTJGZm9sZGVycyUyRjFBV1pkcGZJU0tVMWZMQjJULVIyRE1GSzFIMlJHOG8wdSUzRnVzcCUzRHNoYXJpbmc6MTkxMTQzNjMyNjpkaWVnb2pncmVnb3Jpb0BnbWFpbC5jb206ODFiM2Y3&amp;source=gmail&amp;ust=1580248747406000&amp;usg=AFQjCNGvZ3Cs2XHvlp_N00q9FBPCj54Ozg\">aqui\u00a0<\/a>para ver imagens do filme &#8220;Cheers to All&#8221;.<br \/>\nhei<\/div>\n<div>Ficha T\u00e9cnica<\/p>\n<\/div>\n<div>HEINEKEN<br \/>\nDirector Global Heineken\u00ae Brand:\u00a0Gianluca Di Tondo<br \/>\nHeineken\u00ae Brand Development &amp; Communication Director:\u00a0Maud Meijboom &#8212; van Wel<br \/>\nGlobal Heineken\u00ae Communication Manager:\u00a0Jessica Setiawan<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Criada pela Publicis It\u00e1lia, campanha est\u00e1 no ar na TV aberta e fechada, redes sociais da marca, canais online e offline Com o prop\u00f3sito de&#8230;<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[256,448,457,973,1067,1085,2905,3144],"class_list":["post-6840","post","type-post","status-publish","format-standard","hentry","category-publicidade","tag-bjork","tag-ceara","tag-cerveja","tag-fortaleza","tag-heineken","tag-homem-etc","tag-twitter","tag-video-da-heineken"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.opovo.com.br\/homemetc\/wp-json\/wp\/v2\/posts\/6840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.opovo.com.br\/homemetc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.opovo.com.br\/homemetc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/homemetc\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/homemetc\/wp-json\/wp\/v2\/comments?post=6840"}],"version-history":[{"count":1,"href":"https:\/\/blogs.opovo.com.br\/homemetc\/wp-json\/wp\/v2\/posts\/6840\/revisions"}],"predecessor-version":[{"id":6841,"href":"https:\/\/blogs.opovo.com.br\/homemetc\/wp-json\/wp\/v2\/posts\/6840\/revisions\/6841"}],"wp:attachment":[{"href":"https:\/\/blogs.opovo.com.br\/homemetc\/wp-json\/wp\/v2\/media?parent=6840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/homemetc\/wp-json\/wp\/v2\/categories?post=6840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/homemetc\/wp-json\/wp\/v2\/tags?post=6840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}