{"id":1747,"date":"2017-10-27T08:10:35","date_gmt":"2017-10-27T11:10:35","guid":{"rendered":"http:\/\/blog.opovo.com.br\/jocelioleal\/?p=1747"},"modified":"2017-10-27T08:10:35","modified_gmt":"2017-10-27T11:10:35","slug":"o-verao-da-itaipava-no-nordeste","status":"publish","type":"post","link":"https:\/\/blogs.opovo.com.br\/jocelioleal\/2017\/10\/27\/o-verao-da-itaipava-no-nordeste\/","title":{"rendered":"O ver\u00e3o da Itaipava no Nordeste"},"content":{"rendered":"<div id=\"attachment_1750\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1750\" class=\"size-large wp-image-1750\" src=\"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/uploads\/sites\/63\/2017\/10\/9AB3CF26-75DC-457B-8AB0-C7D4179E9CC1-624x416.jpeg\" alt=\"\" width=\"550\" height=\"367\" \/><p id=\"caption-attachment-1750\" class=\"wp-caption-text\">A gerente de propaganda do grupo Petr\u00f3polis, Eliana Cassandre, disse ao O POVO que a empresa est\u00e1 aberta a projetos de Naming Rights (Foto: Divulga\u00e7\u00e3o)<\/p><\/div>\n<p><strong>Itapissuma (PE) &#8211;<\/strong>\u00a0Caso o mercado de cerveja do Cear\u00e1 fosse uma garrafa de 600 ml, a Itaipava Pilsen seria o equivalente a pouco mais da metade de um copo americano de 190 ml. N\u00e3o \u00e9 pouco. A principal marca do Grupo Petr\u00f3polis det\u00e9m 17,7% de market share no Estado. No Nordeste, ingere 20,5% (em 2015 eram 13,8%) do mercado e no Pa\u00eds 13,7%. Todos dados atribu\u00eddos a Nielsen.\u00a0<a href=\"https:\/\/mobile.opovo.com.br\/jornal\/economia\/2017\/10\/itaipava-se-sente-em-casa-no-ne-e-cresce-sem-moderacao.html\">Leia aqui<\/a><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1749\" src=\"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/uploads\/sites\/63\/2017\/10\/E41AC5BE-DCD4-4B49-A50B-FD57D7B225AF-624x1108.png\" alt=\"\" width=\"550\" height=\"977\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Itapissuma (PE) &#8211;\u00a0Caso o mercado de cerveja do Cear\u00e1 fosse uma garrafa de 600 ml, a Itaipava Pilsen seria o equivalente a pouco mais da&#8230;<\/p>\n","protected":false},"author":140,"featured_media":1748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[199,208,401,459],"class_list":["post-1747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","tag-ceara","tag-cerveja","tag-grupopetropolis","tag-itaipava"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/posts\/1747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/users\/140"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/comments?post=1747"}],"version-history":[{"count":0,"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/posts\/1747\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/media?parent=1747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/categories?post=1747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/tags?post=1747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}