{"id":2045,"date":"2017-12-02T19:52:57","date_gmt":"2017-12-02T22:52:57","guid":{"rendered":"http:\/\/blog.opovo.com.br\/jocelioleal\/?p=2045"},"modified":"2017-12-02T19:52:57","modified_gmt":"2017-12-02T22:52:57","slug":"academia-green-zone-substitui-personal-care","status":"publish","type":"post","link":"https:\/\/blogs.opovo.com.br\/jocelioleal\/2017\/12\/02\/academia-green-zone-substitui-personal-care\/","title":{"rendered":"Academia: Green Zone substitui Personal Care"},"content":{"rendered":"<div id=\"attachment_2050\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2050\" class=\"size-large wp-image-2050\" src=\"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/uploads\/sites\/63\/2017\/12\/0DA8328E-0C73-43D2-9E98-D7A16CDC8DF7-624x936.jpeg\" alt=\"\" width=\"550\" height=\"825\" \/><p id=\"caption-attachment-2050\" class=\"wp-caption-text\">Na edi\u00e7\u00e3o deste domingo, O POVO traz reportagem sobre como o mercado de academias buscou se reposicionar ante o fen\u00f4meno Baixo Custo Smartfit \u00a0(Fotos: J\u00falio Caesar- O POVO)<\/p><\/div>\n<p><strong>Fortaleza &#8211;<\/strong> At\u00e9 o fim do ano, os s\u00f3cios Rossman Cavalcante e H\u00e9lder Montenegro abrir\u00e3o a academia Green Zone, na rua Professor Dias da Rocha, 70, a 1km da Personal Care, a ser extinta.<!--more--><\/p>\n<p>Segundo Rossman, a ideia, al\u00e9m da \u00f3bvia redu\u00e7\u00e3o dos custos operacionais, \u00e9 refor\u00e7ar o posicionamento em rela\u00e7\u00e3o \u00e0 presta\u00e7\u00e3o de servi\u00e7os na \u00e1rea de sa\u00fade.<\/p>\n<p>\u201cTer\u00e1 foco no exerc\u00edcio, para se ajustar \u00e0s novas demandas do mercado e buscar corrigir algumas barreiras hist\u00f3ricas que dificultavam o acesso de clientes em potencial aos nossos servi\u00e7os\u201d, diz Rossman.<\/p>\n<p>Neste domingo, O POVO ter\u00e1 reportagem de \u00c1tila Varela sobre o mercado de academias em Fortaleza.<\/p>\n<p>O segmento se qualificou ante ao sucesso da Smart Fit, de baixo custo. Passou a oferecer mais servi\u00e7os e a\u00a0cobrar por isso. Greenlife, AYO e Planet s\u00e3o exemplos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2051\" src=\"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/uploads\/sites\/63\/2017\/12\/9AEF3112-EB7C-4C7E-8400-9654AC951E8D-624x416.jpeg\" alt=\"\" width=\"550\" height=\"367\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fortaleza &#8211; At\u00e9 o fim do ano, os s\u00f3cios Rossman Cavalcante e H\u00e9lder Montenegro abrir\u00e3o a academia Green Zone, na rua Professor Dias da Rocha,&#8230;<\/p>\n","protected":false},"author":140,"featured_media":2050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,28],"tags":[50,398,405],"class_list":["post-2045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-saude","tag-academia","tag-greenzone","tag-gym"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/posts\/2045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/users\/140"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/comments?post=2045"}],"version-history":[{"count":0,"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/posts\/2045\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/media?parent=2045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/categories?post=2045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/tags?post=2045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}