{"id":8371,"date":"2019-07-05T18:06:55","date_gmt":"2019-07-05T21:06:55","guid":{"rendered":"https:\/\/blogs.opovo.com.br\/jocelioleal\/?p=8371"},"modified":"2019-07-06T09:16:15","modified_gmt":"2019-07-06T12:16:15","slug":"por-que-se-compra-picape-para-uso-urbano","status":"publish","type":"post","link":"https:\/\/blogs.opovo.com.br\/jocelioleal\/2019\/07\/05\/por-que-se-compra-picape-para-uso-urbano\/","title":{"rendered":"Por que se compra picape para uso urbano?"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"O que leva algu\u00e9m a comprar uma picape para uso urbano?\" width=\"668\" height=\"376\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/nA0t_x1I7W4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><strong>Mendoza (Argentina)* &#8211;<\/strong> O que leva as pessoas a comprar uma picape, mesmo n\u00e3o atuando no agroneg\u00f3cio? O diretor comercial da Ford do Brasil, Ant\u00f4nio Baltar, diz que em alguma medida o imagin\u00e1rio referente \u00e0 atividade rural justifica a prefer\u00eancia pelos modelos.<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8374\" src=\"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/uploads\/sites\/63\/2019\/07\/94DD413C-4061-4CD8-982D-87F82F52A4CA-740x417.png\" alt=\"\" width=\"740\" height=\"417\" data-srcset=\"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/uploads\/sites\/63\/2019\/07\/94DD413C-4061-4CD8-982D-87F82F52A4CA-740x417.png 740w, https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/uploads\/sites\/63\/2019\/07\/94DD413C-4061-4CD8-982D-87F82F52A4CA-300x169.png 300w, https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/uploads\/sites\/63\/2019\/07\/94DD413C-4061-4CD8-982D-87F82F52A4CA-768x433.png 768w, https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/uploads\/sites\/63\/2019\/07\/94DD413C-4061-4CD8-982D-87F82F52A4CA-120x68.png 120w, https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/uploads\/sites\/63\/2019\/07\/94DD413C-4061-4CD8-982D-87F82F52A4CA.png 1136w\" data-sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>Como ele diz, o agroneg\u00f3cio \u00e9 mais do que soja ou commodities. &#8220;Est\u00e1 no coco, na praia. Tudo o que est\u00e1 ligado ao imagin\u00e1rio do agro, seja trazido do Interior, no caso do Cear\u00e1, l\u00e1 do Cariri, por exemplo, est\u00e1 ligado&#8221;.<\/p>\n<p>As pesquisas de mercado encomendadas pela Ford para posicionar a Ranger 2020, por exemplo, revelaram o seguinte cen\u00e1rio:\u00a0 o consumidor de picape procura seguran\u00e7a (90%) capacidade de carga (905), design exterior (85%), prazer ao conduzir (84%), For\u00e7a-resist\u00eancia-robustez (78%), espa\u00e7o interior (77%).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8387\" src=\"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/uploads\/sites\/63\/2019\/07\/EBCF65D2-247B-401A-9045-94F5477BA9E9-740x555.jpeg\" alt=\"\" width=\"740\" height=\"555\" data-srcset=\"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/uploads\/sites\/63\/2019\/07\/EBCF65D2-247B-401A-9045-94F5477BA9E9-740x555.jpeg 740w, https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/uploads\/sites\/63\/2019\/07\/EBCF65D2-247B-401A-9045-94F5477BA9E9-300x225.jpeg 300w, https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/uploads\/sites\/63\/2019\/07\/EBCF65D2-247B-401A-9045-94F5477BA9E9-768x576.jpeg 768w, https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/uploads\/sites\/63\/2019\/07\/EBCF65D2-247B-401A-9045-94F5477BA9E9-120x90.jpeg 120w\" data-sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8388\" src=\"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/uploads\/sites\/63\/2019\/07\/3BEBB226-7F8F-4006-BE5B-3FC04E4EE9A7-740x555.jpeg\" alt=\"\" width=\"740\" height=\"555\" data-srcset=\"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/uploads\/sites\/63\/2019\/07\/3BEBB226-7F8F-4006-BE5B-3FC04E4EE9A7-740x555.jpeg 740w, https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/uploads\/sites\/63\/2019\/07\/3BEBB226-7F8F-4006-BE5B-3FC04E4EE9A7-300x225.jpeg 300w, https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/uploads\/sites\/63\/2019\/07\/3BEBB226-7F8F-4006-BE5B-3FC04E4EE9A7-768x576.jpeg 768w, https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-content\/uploads\/sites\/63\/2019\/07\/3BEBB226-7F8F-4006-BE5B-3FC04E4EE9A7-120x90.jpeg 120w\" data-sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><strong>*Viajei a convite da Ford<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mendoza (Argentina)* &#8211; O que leva as pessoas a comprar uma picape, mesmo n\u00e3o atuando no agroneg\u00f3cio? O diretor comercial da Ford do Brasil, Ant\u00f4nio&#8230;<\/p>\n","protected":false},"author":140,"featured_media":8374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[85,364,1086,2031,2029,2032,639,2015],"class_list":["post-8371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-veiculos","tag-anfavea","tag-ford","tag-fordranger","tag-mendoza","tag-picape","tag-pickup","tag-popveiculos","tag-ranger2020"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/posts\/8371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/users\/140"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/comments?post=8371"}],"version-history":[{"count":3,"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/posts\/8371\/revisions"}],"predecessor-version":[{"id":8389,"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/posts\/8371\/revisions\/8389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/media\/8374"}],"wp:attachment":[{"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/media?parent=8371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/categories?post=8371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/jocelioleal\/wp-json\/wp\/v2\/tags?post=8371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}