{"id":13585,"date":"2018-04-22T12:00:27","date_gmt":"2018-04-22T15:00:27","guid":{"rendered":"https:\/\/blogs.opovo.com.br\/layout\/?p=13585"},"modified":"2018-04-22T12:07:41","modified_gmt":"2018-04-22T15:07:41","slug":"bravo-bbg-participara-da-mostra-advertising-community-together-act-no-cannes-lions-2018","status":"publish","type":"post","link":"https:\/\/blogs.opovo.com.br\/layout\/2018\/04\/22\/bravo-bbg-participara-da-mostra-advertising-community-together-act-no-cannes-lions-2018\/","title":{"rendered":"Bravo\/BBG participar\u00e1 da Mostra Advertising Community Together (ACT), no Cannes Lions 2018"},"content":{"rendered":"<p>A Bravo\/BBG foi convidada para participar da Mostra Advertising Community Together (ACT), que ocorrer\u00e1 no Cannes Lions 2018.<\/p>\n<p>As pe\u00e7as escolhidas foram desenvolvidas para o m\u00e9dico Macel Macedo e advertia o p\u00fablico masculino sobre a import\u00e2ncia \u00a0dos exames de preven\u00e7\u00e3o do c\u00e2ncer de pr\u00f3stata, durante o Novembro Azul.\u00a0 A campanha trabalhou o conceito \u201cUm detalhe salva vidas\u201d e procurar mostrar &#8220;como uma simples a\u00e7\u00e3o pode ser vista como um ato heroico&#8221;.<\/p>\n<p>O Festival de Cannes &#8211; considerado um dos principais pr\u00eamios da publicidade mundial &#8211; re\u00fane e premia as melhores campanhas criadas no ano. Em 2018, o evento ocorrer\u00e1 em junho.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"epcl-gallery\"><ul class=\"columns-3 grid-container grid-parent np-tablet np-mobile\">\r\n                        <li class=\"grid-33 tablet-grid-33 mobile-grid-50\">\r\n                           <div class=\"wrapper\">\r\n                               <a href=\"https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2018\/04\/bravo_bombeiros.png\" class=\"full-image mfp-image hover-effect\" title=\"\"><span class=\"img cover\" style=\"background: url(https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2018\/04\/bravo_bombeiros-300x194.png);\"><\/span><\/a>\r\n                           <\/div>\r\n                        <\/li>\r\n                        <li class=\"grid-33 tablet-grid-33 mobile-grid-50\">\r\n                           <div class=\"wrapper\">\r\n                               <a href=\"https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2018\/04\/bravo_inc\u00eandio.png\" class=\"full-image mfp-image hover-effect\" title=\"\"><span class=\"img cover\" style=\"background: url(https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2018\/04\/bravo_inc\u00eandio-300x200.png);\"><\/span><\/a>\r\n                           <\/div>\r\n                        <\/li>\r\n                        <li class=\"grid-33 tablet-grid-33 mobile-grid-50\">\r\n                           <div class=\"wrapper\">\r\n                               <a href=\"https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2018\/04\/bravo_floresta.png\" class=\"full-image mfp-image hover-effect\" title=\"\"><span class=\"img cover\" style=\"background: url(https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2018\/04\/bravo_floresta-300x200.png);\"><\/span><\/a>\r\n                           <\/div>\r\n                        <\/li><\/ul><div class=\"clear\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Bravo\/BBG foi convidada para participar da Mostra Advertising Community Together (ACT), que ocorrer\u00e1 no Cannes Lions 2018. As pe\u00e7as escolhidas foram desenvolvidas para o&#8230;<\/p>\n","protected":false},"author":98,"featured_media":13586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[491,556,3519,3520],"class_list":["post-13585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidade-2","tag-bravobbg","tag-cannes","tag-macel-macedo","tag-novembro-azul"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/posts\/13585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/users\/98"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/comments?post=13585"}],"version-history":[{"count":2,"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/posts\/13585\/revisions"}],"predecessor-version":[{"id":13590,"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/posts\/13585\/revisions\/13590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/media\/13586"}],"wp:attachment":[{"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/media?parent=13585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/categories?post=13585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/tags?post=13585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}