{"id":14903,"date":"2019-03-26T20:36:51","date_gmt":"2019-03-26T23:36:51","guid":{"rendered":"https:\/\/blogs.opovo.com.br\/layout\/?p=14903"},"modified":"2019-03-26T20:36:51","modified_gmt":"2019-03-26T23:36:51","slug":"budweiser-convida-publico-a-fazer-suas-apostas-para-o-lollapalooza-brasil","status":"publish","type":"post","link":"https:\/\/blogs.opovo.com.br\/layout\/2019\/03\/26\/budweiser-convida-publico-a-fazer-suas-apostas-para-o-lollapalooza-brasil\/","title":{"rendered":"Budweiser convida p\u00fablico a fazer suas apostas para o Lollapalooza Brasil"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-14904\" src=\"https:\/\/blogs.opovo.com.br\/layout\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2019\/03\/image-300x114.png\" alt=\"\" width=\"300\" height=\"114\" data-srcset=\"https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2019\/03\/image-300x114.png 300w, https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2019\/03\/image-768x291.png 768w, https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2019\/03\/image-740x280.png 740w, https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2019\/03\/image-120x45.png 120w, https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2019\/03\/image.png 1186w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Pelo segundo ano consecutivo, a Budweiser \u00e9 a cerveja oficial do Lollapalooza Brasil. D<span style=\"color: #000000;font-family: arial, helvetica, sans-serif\">esde quinta-feira, 21, a marca convoca o p\u00fablico no <\/span><a style=\"font-family: arial, helvetica, sans-serif\" href=\"https:\/\/twitter.com\/Budweiser_Br\/status\/1108805560504340482\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/twitter.com\/Budweiser_Br\/status\/1108805560504340482&amp;source=gmail&amp;ust=1553729348883000&amp;usg=AFQjCNFqHL9eLPHtPc1eJZb51B8pgmpOUw\">Twitter<\/a><span style=\"color: #000000;font-family: arial, helvetica, sans-serif\">, com a hashtag #MeuNewClassic, a fazer suas apostas e discutir quem ser\u00e1 o novo cl\u00e1ssico do Lollapalooza Brasil. <\/span><\/p>\n<p><span style=\"color: #000000;font-family: arial, helvetica, sans-serif\">A conversa tamb\u00e9m ganha a TV aberta com o filme \u201cNew Classics are coming\u201d que retrata as apostas da marca e de influenciadores do universo musical para o festival.\u00a0<\/span><i style=\"color: #000000;font-family: arial, helvetica, sans-serif\">(veja a abaixo os links para as playlists destes influenciadores)<\/i><\/p>\n<div>\n<p><iframe title=\"NEW CLASSICS ARE COMING | Lollapalooza BR 2019\" width=\"668\" height=\"376\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/0x5X3enz2EQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<div><span style=\"font-family: arial, helvetica, sans-serif\">\u201cBudweiser sempre esteve na m\u00e3o de grandes m\u00fasicos desde o in\u00edcio de sua carreira. Por isso, mais do que patrocinar um grande evento, queremos valorizar novos nomes da cena musical ainda n\u00e3o t\u00e3o conhecidos do p\u00fablico. O Lollapalooza Brasil \u00e9 o local ideal para apresentarmos estes novos cl\u00e1ssicos\u201d, afirmou Alice Alc\u00e2ntara, gerente de marketing da marca.<\/span><\/div>\n<div><span style=\"font-family: arial, helvetica, sans-serif\">\u00a0<\/span><\/div>\n<div><span style=\"color: #000000;font-family: arial, helvetica, sans-serif\">A campanha tem cria\u00e7\u00e3o da ag\u00eancia Africa. \u201cEssa campanha nasce de um insight do pr\u00f3prio festival. Quando o p\u00fablico est\u00e1 assistindo aos shows in\u00e9ditos e descobrindo novos artistas, \u00e9 inevit\u00e1vel j\u00e1 n\u00e3o come\u00e7ar a apostar em quem ser\u00e1 o pr\u00f3ximo cl\u00e1ssico. \u00c9 esse comportamento comum entre os f\u00e3s que o filme retrata<i>\u201d<\/i>, comenta Matias Menendez, ECD da Africa.\u00a0<\/span><\/div>\n<div><span style=\"font-family: arial, helvetica, sans-serif\">\u00a0<\/span><\/div>\n<div><span style=\"font-family: arial, helvetica, sans-serif\">E nessa conversa, Budweiser ainda contar\u00e1 com a opini\u00e3o de influenciadores especialistas no assunto que montar\u00e3o playlists tem\u00e1ticas no Spotify com suas apostas. New Classics are coming, voc\u00ea est\u00e1 pronto para conhec\u00ea-los?<\/span><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Pelo segundo ano consecutivo, a Budweiser \u00e9 a cerveja oficial do Lollapalooza Brasil. Desde quinta-feira, 21, a marca convoca o p\u00fablico no Twitter, com&#8230;<\/p>\n","protected":false},"author":98,"featured_media":14904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[129,506,1960],"class_list":["post-14903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-africa","tag-budweiser","tag-lollapalooza"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/posts\/14903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/users\/98"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/comments?post=14903"}],"version-history":[{"count":1,"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/posts\/14903\/revisions"}],"predecessor-version":[{"id":14905,"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/posts\/14903\/revisions\/14905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/media\/14904"}],"wp:attachment":[{"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/media?parent=14903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/categories?post=14903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/tags?post=14903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}