{"id":2419,"date":"2013-03-08T16:13:35","date_gmt":"2013-03-08T19:13:35","guid":{"rendered":"http:\/\/blog.opovo.com.br\/layout\/?p=2419"},"modified":"2013-03-08T16:13:35","modified_gmt":"2013-03-08T19:13:35","slug":"china-in-box-e-suas-caixinhas","status":"publish","type":"post","link":"https:\/\/blogs.opovo.com.br\/layout\/2013\/03\/08\/china-in-box-e-suas-caixinhas\/","title":{"rendered":"China in Box e suas caixinhas"},"content":{"rendered":"<p>O <strong>China In Box<\/strong> lan\u00e7a campanha inspirada no tradicional box da marca. Para mostrar que, muito al\u00e9m da comida, cada caixinha oferece momentos de lazer, descontra\u00e7\u00e3o e alegria, o box aparece como uma moldura para situa\u00e7\u00f5es do cotidiano apresentadas no filme, criado pela ag\u00eancia Babel.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cA maior pe\u00e7a de comunica\u00e7\u00e3o da rede s\u00e3o as suas embalagens, que tem um formato iconogr\u00e1fico e reconhecido pelo p\u00fablico. S\u00e3o mais de um milh\u00e3o de refei\u00e7\u00f5es servidas dentro dos \u201cboxes\u201d no Brasil inteiro e isso tem uma for\u00e7a tremenda como pe\u00e7a de comunica\u00e7\u00e3o\u201d diz o diretor de cria\u00e7\u00e3o da ag\u00eancia Romolo Megda.<\/p>\n<div class=\"epcl-gallery\"><ul class=\"columns-3 grid-container grid-parent np-tablet np-mobile\">\r\n                        <li class=\"grid-33 tablet-grid-33 mobile-grid-50\">\r\n                           <div class=\"wrapper\">\r\n                               <a href=\"https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2013\/03\/Frame-6.jpg\" class=\"full-image mfp-image hover-effect\" title=\"\"><span class=\"img cover\" style=\"background: url(https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2013\/03\/Frame-6-300x187.jpg);\"><\/span><\/a>\r\n                           <\/div>\r\n                        <\/li>\r\n                        <li class=\"grid-33 tablet-grid-33 mobile-grid-50\">\r\n                           <div class=\"wrapper\">\r\n                               <a href=\"https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2013\/03\/Frame-8.jpg\" class=\"full-image mfp-image hover-effect\" title=\"\"><span class=\"img cover\" style=\"background: url(https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2013\/03\/Frame-8-300x187.jpg);\"><\/span><\/a>\r\n                           <\/div>\r\n                        <\/li>\r\n                        <li class=\"grid-33 tablet-grid-33 mobile-grid-50\">\r\n                           <div class=\"wrapper\">\r\n                               <a href=\"https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2013\/03\/Frame-2.jpg\" class=\"full-image mfp-image hover-effect\" title=\"\"><span class=\"img cover\" style=\"background: url(https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2013\/03\/Frame-2-300x187.jpg);\"><\/span><\/a>\r\n                           <\/div>\r\n                        <\/li><\/ul><div class=\"clear\"><\/div><\/div>\n<div class=\"epcl-gallery\"><ul class=\"columns-3 grid-container grid-parent np-tablet np-mobile\">\r\n                        <li class=\"grid-33 tablet-grid-33 mobile-grid-50\">\r\n                           <div class=\"wrapper\">\r\n                               <a href=\"https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2013\/03\/Frame-6.jpg\" class=\"full-image mfp-image hover-effect\" title=\"\"><span class=\"img cover\" style=\"background: url(https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2013\/03\/Frame-6-300x187.jpg);\"><\/span><\/a>\r\n                           <\/div>\r\n                        <\/li>\r\n                        <li class=\"grid-33 tablet-grid-33 mobile-grid-50\">\r\n                           <div class=\"wrapper\">\r\n                               <a href=\"https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2013\/03\/Frame-2.jpg\" class=\"full-image mfp-image hover-effect\" title=\"\"><span class=\"img cover\" style=\"background: url(https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2013\/03\/Frame-2-300x187.jpg);\"><\/span><\/a>\r\n                           <\/div>\r\n                        <\/li>\r\n                        <li class=\"grid-33 tablet-grid-33 mobile-grid-50\">\r\n                           <div class=\"wrapper\">\r\n                               <a href=\"https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2013\/03\/Frame-8.jpg\" class=\"full-image mfp-image hover-effect\" title=\"\"><span class=\"img cover\" style=\"background: url(https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2013\/03\/Frame-8-300x187.jpg);\"><\/span><\/a>\r\n                           <\/div>\r\n                        <\/li><\/ul><div class=\"clear\"><\/div><\/div>\n<div class=\"epcl-gallery\"><ul class=\"columns-3 grid-container grid-parent np-tablet np-mobile\">\r\n                        <li class=\"grid-33 tablet-grid-33 mobile-grid-50\">\r\n                           <div class=\"wrapper\">\r\n                               <a href=\"https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2013\/03\/Frame-8.jpg\" class=\"full-image mfp-image hover-effect\" title=\"\"><span class=\"img cover\" style=\"background: url(https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2013\/03\/Frame-8-300x187.jpg);\"><\/span><\/a>\r\n                           <\/div>\r\n                        <\/li>\r\n                        <li class=\"grid-33 tablet-grid-33 mobile-grid-50\">\r\n                           <div class=\"wrapper\">\r\n                               <a href=\"https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2013\/03\/Frame-2.jpg\" class=\"full-image mfp-image hover-effect\" title=\"\"><span class=\"img cover\" style=\"background: url(https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2013\/03\/Frame-2-300x187.jpg);\"><\/span><\/a>\r\n                           <\/div>\r\n                        <\/li>\r\n                        <li class=\"grid-33 tablet-grid-33 mobile-grid-50\">\r\n                           <div class=\"wrapper\">\r\n                               <a href=\"https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2013\/03\/Frame-6.jpg\" class=\"full-image mfp-image hover-effect\" title=\"\"><span class=\"img cover\" style=\"background: url(https:\/\/blogs.opovo.com.br\/layout\/wp-content\/uploads\/sites\/47\/2013\/03\/Frame-6-300x187.jpg);\"><\/span><\/a>\r\n                           <\/div>\r\n                        <\/li><\/ul><div class=\"clear\"><\/div><\/div>\n<p>&nbsp;<\/p>\n<p>A campanha 2013 d\u00e1 continuidade ao conceito criado no ano passado \u201cMuito, Muito, Muito\u201d e \u00e9 composta pelo filme \u201cMosaico\u201d &#8211; um institucional de 60\u201d\u00a0-,\u00a0um filme 30\u201d, um aplicativo no Facebook, al\u00e9m de dois \u00a0filmes promocionais e materiais de PDV.<\/p>\n<p>&nbsp;<\/p>\n[youtube]http:\/\/youtu.be\/d8iQfRnp8jA[\/youtube]\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O China In Box lan\u00e7a campanha inspirada no tradicional box da marca. Para mostrar que, muito al\u00e9m da comida, cada caixinha oferece momentos de lazer,&#8230;<\/p>\n","protected":false},"author":98,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,10],"tags":[328,689],"class_list":["post-2419","post","type-post","status-publish","format-standard","hentry","category-campanha","category-publicidade-2","tag-babel","tag-china-in-box"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/posts\/2419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/users\/98"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/comments?post=2419"}],"version-history":[{"count":0,"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/posts\/2419\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/media?parent=2419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/categories?post=2419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.opovo.com.br\/layout\/wp-json\/wp\/v2\/tags?post=2419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}