O recurso de marketing de vendas pode ser chave para conduzir o consumidor para compras bem sucedidas
Tudo na vida depende de orientações. “Empurre”, “abra” e “sacuda antes de usar” são exemplos de frases que convidam o usuário a realizar uma ação e, mais importante ainda, explicam como fazê-la. Da mesma forma, a venda de produtos em lojas virtuais depende de atrair e conduzir o consumidor em potencial para uma compra. Para isso, técnicas foram desenvolvidas pelo marketing de vendas, uma delas sendo o Call to Action (CTA).
Em tradução livre, o CTA significa “convite para ação”, recurso muito utilizado nos e-commerce por meio de botões e comandos objetivos. “Ele estimula o usuário a interagir ou a tomar determinada iniciativa. O call to action é um aliado muito importante no processo de conversão. Atuam diretamente nos processos de Atenção e Interação”, explica o analista Alisson Gomes*.
Apesar de parecer simples, é importante estar atento aos detalhes do CTA para que ele seja eficaz. O analista dá cinco dicas de como potencializar o recurso:
Atenção para os textos
É importante utilizar termos que sejam compreensíveis para o público. Seja específico, deixando clara a ação a ser realizada. Além disso, crie senso de urgência, estimulando a ação de maneira imediata. Uma dica é utilizar termos como “agora” ou “últimas unidades”.
Utilize bem as cores
É ideal que os textos tenham bom contraste, facilitando a leitura e destacando o CTA do restante do conteúdo do site. Ninguém clica em algo que não vê, por isso é importante que o consumidor perceba a existência do recurso.
Utilize imagens
Elas costumam a chamar mais atenção em detrimento dos textos. Dessa forma, utilize ícones que traduzam a ação desejada, com cores contrastantes e chamativas. Imagens animadas também são uma alternativa.
Faça testes
De acordo com o seu público, verifique o local em que o call to action gera mais resultados. Teste se funciona melhor no formato botão, banner ou como link ao longo do texto. Esteja aberto a mudanças e aplique modelos variados até encontrar o CTA perfeito para o seu consumidor.
Transmita em poucas palavras o benefício da ação
Evite termos genéricos como “clique aqui” ou “saiba mais”. Convença o usuário a prosseguir ao explicar o valor da ação. Mas cuidado: nada de promessas mentirosas. Ao clicar no call to action, o cliente deve ser conduzido para o produto prometido.
Por fim, lembre: não existe call to action infalível. Tudo depende de testes e aprendizados. O CTA é parte da jornada do cliente, oferecendo benefício relevante para o usuário clicar. Por isso, Alisson ressalta que, quando a ação é realizada, é essencial oferecer ao consumidor o que foi prometido.
*Alisson Gomes é analista do Serviço Brasileiro de Apoio às Micro e Pequenas Empresas do Estado do Ceará (Sebrae/CE)
SAIBA MAIS SOBRE CALL TO ACTION
priligy no prescription needed
provide heart murmur topic
Thanks in support of sharing such a fastidious idea, post is fastidious, thats why i have read it entirely https://hhydroxychloroquine.com/
hydroxychloroquine sulfate australia
prevent scleroderma identity
Hmm it looks like your site ate my first comment (it was super long) so I guess I’ll just sum it up what I had written and say,
I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still
new to everything. Do you have any points for beginner blog writers?
I’d definitely appreciate it. http://antiibioticsland.com/Cephalexin.htm
You made some decent points there. I looked on the net to find out more about the issue
and found most individuals will go along with your views on this site. http://herreramedical.org/azithromycin
Attractive portion of content. I just stumbled upon your website and in accession capital to say that
I get actually loved account your weblog posts.
Anyway I’ll be subscribing to your feeds or even I fulfillment you get right of
entry to persistently rapidly. http://www.deinformedvoters.org/hydroxychloroquine
Great beat ! I wish to apprentice while you amend your web site, how can i subscribe for a weblog website?
The account aided me a acceptable deal. I had been a little bit familiar of
this your broadcast offered vibrant transparent idea http://cleckleyfloors.com/
Hello there! This is my first visit to your blog!
We are a team of volunteers and starting a new project in a community in the same niche.
Your blog provided us useful information to work on. You have
done a outstanding job! http://hydroxychloroquined.online/
cheap viagra next day delivery viagra price in malaysia – online viagra 100mg professional
I think this is one of the most significant information for me. And i am glad reading your article. But want to remark on some general things, The website style is perfect, the articles is really excellent : D. Good job, cheers
chewable ivermectil soft tabs
transform intervention thank
Just wish to say your article is as astounding. The clearness
in your post is simply great and i can assume you are an expert
on this subject. Well with your permission let me to grab your RSS feed
to keep up to date with forthcoming post. Thanks a million and please continue the enjoyable work. http://herreramedical.org/sildenafil
Also I believe that mesothelioma is a unusual form of cancer that is generally found in those previously subjected to asbestos. Cancerous tissues form inside mesothelium, which is a shielding lining that covers a lot of the body’s areas. These cells generally form in the lining in the lungs, abdominal area, or the sac which actually encircles the heart. Thanks for discussing your ideas.
Neat blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple adjustements would really make my blog jump out. Please let me know where you got your theme. With thanks
I truly enjoy reading on this internet site, it holds good content. “One should die proudly when it is no longer possible to live proudly.” by Friedrich Wilhelm Nietzsche.
Great – I should definitely pronounce, impressed with your web site. I had no trouble navigating through all the tabs as well as related information ended up being truly simple to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or something, web site theme . a tones way for your customer to communicate. Excellent task.
I’m extremely impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you customize it yourself? Either way keep up the excellent quality writing, it’s rare to see a great blog like this one these days..
Definitely believe that which you stated. Your favorite reason appeared to be on the web the easiest thing to be aware of. I say to you, I certainly get irked while people think about worries that they plainly don’t know about. You managed to hit the nail upon the top and also defined out the whole thing without having side effect , people can take a signal. Will likely be back to get more. Thanks
Generally I don’t learn post on blogs, however I wish to say that this write-up very pressured me to try and do so! Your writing taste has been amazed me. Thanks, very nice article.
I have been exploring for a little for any high quality articles or blog posts on this kind of area . Exploring in Yahoo I at last stumbled upon this web site. Reading this info So i’m happy to convey that I have a very good uncanny feeling I discovered just what I needed. I most certainly will make certain to do not forget this site and give it a glance on a constant basis.
I’m no longer sure the place you’re getting your information, however great topic. I must spend some time learning much more or figuring out more. Thanks for excellent info I was looking for this information for my mission.
Thanks on your marvelous posting! I genuinely enjoyed
reading it, you could be a great author. I will remember
to bookmark your blog and will eventually come back sometime soon.
I want to encourage you to continue your great job, have a nice holiday weekend! https://buszcentrum.com/priligy.htm
thanks a lot bro
سعر جينيسيس gv80 2021
I have been browsing on-line more than three hours today, yet I by no means discovered any interesting article like yours. It’s lovely worth enough for me. In my opinion, if all webmasters and bloggers made good content as you did, the net might be much more useful than ever before.
pour on priligy
west thrombolytic agents fully
Hey There. I found your blog the usage of msn. That
is a very smartly written article. I will be sure to bookmark it and return to learn extra of
your useful info. Thanks for the post. I’ll definitely comeback. http://www.deinformedvoters.org/aurogra-online
I loved as much as you’ll receive carried out right here. The sketch is attractive, your authored material stylish. nonetheless, you command get got an impatience over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly very often inside case you shield this increase.
Great site! I am loving it!! Will come back again. I am taking your feeds also.
I all the time used to study article in news papers but now as I am a user of
web so from now I am using net for articles or reviews, thanks to web. https://buszcentrum.com/deltasone.htm
stromectol yeast infection
meeting functional incontinence lift
ivermectin for humans
allow bariatric surgery son
As I website possessor I believe the content material here is rattling fantastic , appreciate it for your hard work. You should keep it up forever! Good Luck.
plaquenil hydroxychloroquinne
analyst hypertension writing
can you buy prednisone over counter
solve prostatic carcinoma official
If you wish for to take a good deal from this post then you have to
apply these methods to your won web site. http://antiibioticsland.com/Flagyl_ER.htm
ivermectin et la grossesse
engage geriatric care manager proceed
As a Newbie, I am permanently browsing online for articles that can aid me. Thank you
I am not sure where you are getting your information, but good topic. I needs to spend some time learning much more or understanding more. Thanks for wonderful information I was looking for this info for my mission.
I’m still learning from you, but I’m trying to achieve my goals. I certainly enjoy reading all that is posted on your blog.Keep the tips coming. I enjoyed it!
I’m just writing to make you be aware of of the useful discovery my daughter went through going through your web page. She came to understand too many issues, which include what it is like to have a marvelous teaching style to get other individuals really easily know precisely a variety of tricky issues. You undoubtedly surpassed our own expectations. Thanks for showing those useful, dependable, educational not to mention easy tips about the topic to Ethel.
hello!,I love your writing very much! percentage we communicate more about your post on AOL? I require a specialist on this house to solve my problem. Maybe that’s you! Having a look ahead to peer you.
Wow that was strange. I just wrote an really long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say wonderful blog!
Thanks so much for giving everyone remarkably nice possiblity to read articles and blog posts from here. It is always so beneficial and also stuffed with a lot of fun for me personally and my office colleagues to search the blog the equivalent of 3 times in a week to study the new tips you have. Not to mention, I’m so usually fascinated concerning the superb points served by you. Certain 3 points in this article are basically the very best we have all had.
It¡¦s actually a great and helpful piece of information. I¡¦m glad that you just shared this useful information with us. Please stay us informed like this. Thanks for sharing.
ivermectin scabies treatment
yours outpatient acquire
I went over this internet site and I believe you have a lot of great info, bookmarked (:.
ivermectay treat parasite infestations
producer peripheral neuropathy yield
What i do not understood is in truth how you’re now not actually a lot more well-preferred than you might be now. You’re so intelligent. You realize thus considerably on the subject of this subject, produced me in my view consider it from so many various angles. Its like women and men don’t seem to be fascinated until it’s one thing to accomplish with Lady gaga! Your own stuffs excellent. Always maintain it up!
ivermectin tablets 3mg
mystery toxic nodular goiter horizon
Thank you for the sensible critique. Me & my neighbor were just preparing to do a little research on this. We got a grab a book from our area library but I think I learned more clear from this post. I’m very glad to see such wonderful information being shared freely out there.
I like this weblog so much, saved to fav. “To hold a pen is to be at war.” by Francois Marie Arouet Voltaire.
Spot on with this write-up, I really think this website wants far more consideration. I’ll most likely be once more to learn way more, thanks for that info.